X, and will have to create a website detailing its misconduct as part of the agreement. Edetailing, electronic detailing, is a now wellestablished way of increasing pharmaceutical and medtech company efficiency in customer engagement and enable a better service to be delivered to healthcare professionals hcps and other stakeholders. Edetailing in the pharmaceutical industry is defined as a broad and continually evolving term describing the use of electronic, interactive media to facilitate sales presentations to physicians rutgers business school. Sales force can then showcase their presentation to the doctors with the latest approved corporate content, including graphics, videos, 3d visualization and more. E detailing facilitates sales reps to understand their customers better.
Doctors say pharma rep details are stale, need updating for digital age new drg digital manhattan research study finds that pharma sales tactics. The company was charged with violating the federal antikickback statute and conspiring with pharma co. Most pharma companies operate on a predetermined promotion cycle that only allows for new detail pieces anywhere from two to four times per year. That makes it possible to be interactive and therefore more interesting to hcps. In essence, edetailing digitizes sales content and provides it on a mobile device. The san franciscobased company, practice fusion, had developed a free software program that combed through data that doctors entered and suggested next steps for a treatment plan.
Instead, companies often will settle for qualitative feedback among the same, small physician panel. The san franciscobased company, practice fusion, had developed a free software program that combed through data that doctors entered and suggested next steps for a. Linden barber dea lobby pharma once a dea lawyer who supervised cases against pharmaceutical companies. A tech company gave doctors free software rigged to. The fully customizable edetailing app allows a pharma company to send internal marketing materials and updates to their sales teams instantly, and wire lessly through a back end panel. Cbo is a best, cost effective and flexible pharma sfa for indian pharmaceutical companies. Shaman is an expert in the field of digital ipad presentations for pharma. Doctors say pharma rep details are stale, need updating. Our software is ideal for structuring presentation storylines to increase their impact. E detailing is a new approach for effective customer engagement in pharma sales.
1302 866 1467 1132 182 1590 158 838 734 642 397 947 85 928 1401 682 1060 419 357 904 776 770 1646 690 151 758 96 311 818 1559 671 162 1549 328 203 817 534 727 1184 142 1192 822 433 1022 359 414 1009